Latest Articles
Selling into South Korea: Coupang and Naver Backend Operations and Multi-Store Network Planning
South Korea is a highly localized e-commerce market: the entry point isn’t an international marketplace but two local ecosystems, Coupang and Naver. Shoppers search in Korean, buy mostly on mobile, and expect delivery speeds well above what many markets tolerate. For many cross-border sellers the first obstacle isn’t the product — it’s discovering that the...
Selling into the UK: Independent Marketplace Sites, Compliance Duties and Multi-Store Network Planning
The UK is one of the easiest European markets to misjudge: the language bar looks lowest, but the rulebook is its own. Since Brexit, UK tax, product marking, data protection and market access requirements run in parallel to the EU’s, and the UK site on major platforms is usually an independent storefront rather than a...
Selling on Ozon in Russia: Fulfilment Models, Multi-Store Structure and Network Planning
Russian e-commerce is deeply localized: large domestic marketplaces such as Ozon and Wildberries are where shoppers search, compare and buy, they search in Russian, and they complete purchases through local payment and pickup networks — a site structure quite unlike the US or Europe. Ozon is one of the platforms cross-border sellers watch most closely,...
Selling on Vinted: Multi-Market Account Structure and Network Planning
Vinted is one of the few second-hand fashion platforms in Europe that has reached cross-market scale: clothing, footwear, accessories and some home goods, with person-to-person trading at its core, all circulating across several national markets at once. For cross-border sellers its logic differs sharply from mainstream marketplaces — there’s no storefront to decorate, and product...
Shopee Live and LazLive Operations: Multi-Site Streaming and Network Environments in Southeast Asia
Live commerce in Southeast Asia has its own rhythm: the region is split into separate sites — Singapore, Malaysia, Thailand, Vietnam, the Philippines, Indonesia — each with its own language, shopping habits and campaign calendar, and live streaming is one of the higher-converting entry points on each. Sellers running live typically fight on two fronts...