I believe many cross-border businesses will come into contact with IP proxies, such as e-commerce platforms, social media platforms, payment platforms, etc., all of which will detect IP addresses. Then, we often hear some vocabulary: native IP, residential IP, what is the difference between the two? What business needs to be used? Next, let’s take a closer look at it.
1、What is a Native IP?
Native IP refers to the public IP address assigned to your device by an Internet service provider (ISP) or network operator.
These IP percentages belong to the local area and can be recognized by services or games in restricted regions. Native IP is usually used in business, data center, cloud server, enterprise network and other environments, because they provide direct Internet connection.
But currently, the term native IP is ambiguous on the internet, and some people confuse it with residential IP. But as for the native IP at the data center level, it refers to the country where the IP is registered and the country where the IP is currently located in the data center are the same (in fact, it is the local IP), otherwise it is the broadcast IP, and the residential IP does not belong to the data center IP.
2、What is Residential IP?
The residential IP does not belong to the computer room. It usually refers to the IP address assigned to the home user by the Internet Service Provider (ISP). These IP addresses are typically used for personal or home networks, for internet browsing, streaming, social media, and other common home network activities. Residential IP addresses are usually associated with specific geographic locations, so they may be affected by geographic area limitations or geolocation services, and can be classified as dynamic/static residential IPs.
3、How to choose IP for cross-border business?
Compared with residential IP, pure native IP is relatively rare in data center IP because most data center IP pools have undergone many years of development and migration, and most of them have changed their registered addresses;
If there are businesses that require high IP authenticity, it is recommended to use residential IPs. These IPs are easier to obtain, have relatively lower costs, and directly cooperate with local operators at the bottom level, with a lower probability of migration and higher native protection;
But in fact, most cross-border platforms currently do not have much requirement for whether the IP used is native, after all, many native IPs are not pure, and the most important thing is to choose exclusivity to ensure the purity of the IP. Whether choosing a data center IP or a residential IP, it is recommended to use exclusive pure agents, such as IPNut Pure Agent, which covers global dynamic and static pure exclusive agents, to ensure that your account will not be affected by the behavior of others.
4、How to use IP proxy
Generally speaking, using an IP proxy can be used as a transit node. However, if you want to use it securely on major cross-border platforms without risk control and ensure the exclusivity of each account’s IP, you can integrate it into the fingerprint browser, which is also the most common usage for cross-border players. For example, using IPNut’s pure proxy and integrating it into each browser environment you establish in the fingerprint browser, you can achieve multi account management and also implement one account one IP, ensuring IP isolation from the root.

Overall, native IPs are usually more stable and reliable, while residential IPs may be limited by ISP policies and geographic location. But most importantly, it is necessary to ensure the purity of the proxy used in order to ensure business security. The choice of which type of IP address to use depends on your network needs and usage.
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